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QT Tyres

Web Development & Online Product Catalogue

QT Tyres previous website suffered from a number of problems that undermined the business’ strong position in its market. While the previous site had a good amount of content, the design of the site was outdated and did not reflect the changing face of the web. Most importantly, the site was not mobile friendly.

DelaneyDavidson established a new website, with a responsive, engaging, modern design, and improved the navigation and structure of the website.

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From wordpress to Silverstripe

After previously working with websites based upon the Wordpress CMS, the transition to Silverstripe was a welcome one for the staff at QT Tyres. QT Tyres had a lack of control over the previous website - they were unable to easily add pages, update content, or add new information. DelaneyDavidson built the new website upon the Silverstripe CMS, which allowed QT Tyres full control to update almost every aspect of their site through a user-friendly interface.

qtt web development cms

Product catalogue

DelaneyDavidson developed a simple method of uploading products to a custom product catalogue. This catalogue enables QT Tyres to add tyre specifications, product codes, specification documents and size details, in a format that works well across all devices, including mobile and tablet. In addition, while the previous website had product details locked up in PDFs and images, and therefore inaccessible to search engines, the new product catalogue makes all content accessible.

qtt web development online catalogue

Search engine optimised content

Search engine optimisation was a key consideration for QT Tyres. DelaneyDavidson worked on not only the design and development of the website, but also on a content strategy to help improve the business’ position within search engine rankings. Through the implementation of a blog to encourage repeat visitation and intelligent use of header tags and other formatting, QT Tyres improved their search engine rankings.

qtt seo

Future-proof development

With QT Tyres’ plans for expansion, the new website needed the ability to grow alongside the business. DelaneyDavidson developed the new website upon a custom platform, allowing themselves the ability to build and plug in additional custom functionality in the future. In particular, the product catalogue was built with the ability to easily expand it into a fully-functional online shop as the business’ needs change.

qtt web development ecommerce