Internet users have it. We're living in an age of fast, where information and content is consumed at a rate that would have bedazzled our ancestors.
So if your website is taking too long to load, then you're going to lose users, and if you're selling something, then that's a direct cut to your potential revenue.
DoubleClick, a subsidiary of Google, published a report which included some really interesting statistics about the mobile browsing experience.
Here's the important bits:
The real kicker? 53% of mobile users abandon sites that take longer than 3 seconds to load.
This is a huge problem!
A big part of making the browsing experience smoother is stripping out features that aren't necessary. Hosted solutions like Wordpress or Wix are okay, but they introduce an incredible amount of bloat - code and assets that do nothing to actually contribute to a site, except slow it down.
Moving away from big-name solutions like these is a great first step in speeding up your site.
Other great options include:
Not to toot our own horn, but DelaneyDavidson can provide all of the above (and quite a bit more!)