Even after launch, the development of your website continues. DelaneyDavidson monitors your site, gathering data about your users and their behaviour, so that we can make informed recommendations about the direction of your website. This allows future development to target the areas that need the most attention, and ensures your website is working at is best.
We implement a tracking tag on every page of your site, allowing us to gather statistics about the way your users are interacting with your pages. Data is also collected about the user's browser, geographical location and operating system.
Once data has been collected, we can evaluate the way people are using your site. This includes the ability to look at what pages are being viewed, which sections are being ignored, and which pages are causing users to leave your site. Detailed statistics can also be drawn about the popularity of content, to help shape future content decisions.
Data gathered from Analytics can also be used to analyse the performance of certain features of your website. For example, conversion goals can be set up to track the behaviour of your users through the process of purchasing a product from your online shop. Detailed statistics can then be generated, showing exactly what step in the process poses the biggest hurdle to completion.
Careful analysis of these statistics allows DelaneyDavidson to recommend changes and new features for your website. These may be covered in your support package, or else may serve as the starting point for discussion about a new round of upgrades to your site.
