There are a number of aspects to Search Engine Optimisation, including both on-page and off-page. At Delaney Davidson, every site we develop is structured in a way that makes it easily accessible by search engines. We employ simple tools such as page titles, headers, semantic code and alt tags to help your site's rankings. In addition, we can advise on off-site strategies to take full advantage of your new website.
There’s no magic behind Search Engine Optimisation. Getting good search engine rankings takes time. While there are no shortcuts to success, there are several simple rules that every site should follow. The good news? Not only do all DelaneyDavidson sites follow these rules, but in many cases you also have full control via the CMS.
When it comes to SEO, content is king. Although search engines no longer give Meta Keywords the same weighting as they once did, page titles and image “alt tags” are still highly important. Through the CMS, you’ll have control of the alternate text displayed for every image, as well as have the ability to set unique descriptions and titles for each page.
Although it sounds like jargon, semantic markup simply means using the HTML code of the site to reinforce the site’s content. As an example, all headings on the site use a hierarchical structure, from <h1> through to <h6>. In this way, search engines will give more meaning to more highly ranked headings.
A Google Sitemap is the easiest way to let the search engine know about pages that it otherwise might not discover. In essence, a sitemap is a list of all of the pages on your website. The DelaneyDavidson CMS automatically creates a Google Sitemap for site, meaning you don’t have to do any of the legwork yourself.
All pages within your site will get a unique URL, based upon the title of the page. For example, the URL for this page is www.delaneydavidson.com.au/about instead of www.delaneydavidson.com.au/?page=3 The benefits of this are twofold – firstly, the URL is more easily readable/more memorable by humans, and secondly, the URL is packed with keywords for search engines to pick up on.
