With so many avenues for potential leads to find your business online and offline, combined with the general public's growing passion for quality design, it has become imperative for all businesses to be represented by a purposeful, appealing and professionally designed identity.
Understanding your business is at the forefront of what we do, as such we specialise in designing effective and appropriate identity solutions for all levels of business.
The humble logo is the most powerful tool in the space where graphic design and business meet. Your logo will become the cornerstone of your brand, influencing how your businesses is perceived to the outside world. It must summarise your business simply, be eye catching and memorable and with honesty.
Your brand is what your business wears. Whilst your logo sums up your business in a bite size chunk your brand is what gives it meaning, it defines your businesses values and depicts who you are. Your brand is a representation of your business that your employees can be proud of and your customers can feel passionate about.
Your brand should elicit an emotional response from its viewers, depict the integrity and professionalism of your company and be instantly recognisable.
Brand recognition is one of the key factors influencing customer loyalty and lead generation. To effectively communicate the qualities, differentiating factors and services of your business your brand must be consistently applied across all media.
At DelaneyDavidson we build an ongoing relationship with our clients founded on an in-depth understanding of their business, ensuring that our design is always on brand. Furthermore, to protect brand consistency, we can develop a Brand Style Guide outlining specifically how your brand should be applied by third parties.
Brand Style Guides usually include a Logo Application section stating the minimum size that the companies logo can be represented at in print design. However, logos these days are more often required to remain legible and recognisable in many digital realms also. Often we have no control over the size at which the logo is displayed.
At DelaneyDavidson we take legibility particularly seriously (hand-in-hand with accessibility in web development) and, when exploring brand applications online, ensure that your logo can adapt appropriately. From 16x16 pixel Favicons to high resolution App icons, your brand will remain legible in any circumstance.
