The need for speed
Internet users have it. We're living in an age of fast, where information and content is consumed at a rate that would have bedazzled our ancestors.
So if your website is taking too long to load, then you're going to lose users, and if you're selling something, then that's a direct cut to your potential revenue.
DoubleClick, a subsidiary of Google, published a report which included some really interesting statistics about the mobile browsing experience.
Here's the important bits:
- The average load time for a website over a 3G connection is 19 seconds.
- The sweet spot for a website load is 2 seconds.
- Sites that load in less than 5 seconds earn double the revenue compared to sites that load in 19 seconds.
- Almost half of server requests came from sources that were not the website itself (external coding frameworks, advertisements, etc).
The real kicker? 53% of mobile users abandon sites that take longer than 3 seconds to load.
This is a huge problem!
So how do we make websites faster?
A big part of making the browsing experience smoother is stripping out features that aren't necessary. Hosted solutions like Wordpress or Wix are okay, but they introduce an incredible amount of bloat - code and assets that do nothing to actually contribute to a site, except slow it down.
Moving away from big-name solutions like these is a great first step in speeding up your site.
Other great options include:
- Reducing/compressing images on your site.
- Using a CDN like Cloudflare to reduce server load and speed up loading times.
- Having code that is clean and professional.
- Optimise the browsing experience for mobile - load smaller images than on desktop, for example.
- Load the important parts of the page first, serve the page, then progressively load the heavy stuff after.
Not to toot our own horn, but DelaneyDavidson can provide all of the above (and quite a bit more!)